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2015/07/23 - Skate Canada Appoints New Chief Marketing Officer

OTTAWA, ON: Skate Canada is pleased to announce the appointment of Shannon Davidson as Chief Marketing Officer effective July 8th. She will work from and oversee the management of Skate Canada’s Toronto office.

With over 18 years of sport and event marketing experience, Davidson has had one of the most dynamic careers in the industry.  She has worked with some of Canada’s largest properties and sponsors including the Molson Indy (Toronto/Vancouver), CFL, GM Racing (USA), Grand Prix of Toronto, Molson, Scotiabank and Chrysler Canada. Shannon’s impressive brand portfolio includes work in the automotive, financial, healthcare, technology, travel and packaged goods industries. She has parlayed her diverse skill into strategic leadership, brand stewardship and successful national campaign executions.

“We are excited to have Shannon join and lead our marketing team. She brings a unique and extensive background in marketing that spans over many areas, including, brand, partnerships, public relations and content marketing,” said Dan Thompson, Skate Canada CEO. “Shannon will play a key role in executing our association’s 2014-2018 strategic plan and the Skate Canada vision of Inspiring all Canadians to Embrace the Joy of Skating.”

Skate Canada is the nation’s governing body for skating and dedicated to creating a nation of skaters both recreationally and competitively. At over 100 years old, it is the world’s oldest skating organization and Canada’s preeminent leader in skate training and education, providing high performance coaching and skating development education. Over 130,000 Canadians participate in Skate Canada educational programs each year.

Canada’s most successful governing sport body, Skate Canada athletes have won 25 Olympic medals and 32 world championships. Today’s Canadian world and Olympic medalists all began at one of our 1,200 local Skate Canada clubs or skating schools. Through our programs, more than 5,200 certified professional coaches encourage Canadians of all ages to skate together as a family, pursue competitive ice sports and enjoy an active lifestyle.

Skate Canada has a National Service Centre in Ottawa, marketing headquarters in Toronto and High Performance facilities in Toronto and Calgary.

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